This restaurant located deep inside Memory Lane. Passionate Hormone? Maybe a chain. I've never heard of it, but the atmosphere inside looked nice, so I decided to have dinner here! The first thing I noticed when I entered was the touch panel order system, which is easy and common these days. There is also a duct that absorbs smoke, making it less smelly. The ambiance seems good for a date as well. The most popular dish here is the black hormone. It's made from black-haired wagyu beef and is priced reasonably at around 390 yen. And it's delicious. The slight sweetness of the fat just before it gets too rich makes your mouth happy. I preferred the regular Kalbi over the premium Kalbi. It's not too fatty and allows you to enjoy the taste of the meat. Maybe I'm just frugal. Unexpectedly, the kimchi assortment was good. Perhaps because I recently enjoyed the kimchi at a budget izakaya, I found the kakuteki, oi kimchi, and kimchi all tasty here. The portion size for the price was also decent, and the service was quick. As I left, I thought it was a really good restaurant. Maybe I'll explore Memory Lane again sometime! Thank you for the meal! (＾Ｏ＾)

Today, I decided to have some hormone at this restaurant. For some reason, after coming out of the sauna, I always crave hormone. We started with a toast with beer! We enjoyed some appetizers like kimchi while waiting, and then the long-awaited hormone platter arrived with 8 different kinds! Since there were two of us, it was great that we could each try all 8 varieties! The black hormone and tongue were especially delicious. I ended up ordering more of those! I definitely want to come back after my next sauna session! Thank you for the meal!

I was taken by a customer to drink early in the evening. I had just had lunch at the neighboring Gifu-ya, so I never thought I would come here to drink at night. However, I made two wonderful memories at Omoiden Yokocho. Thank you for the meal.

I've been to this restaurant a few times before, but this is my first time trying the all-you-can-eat and drink option. I entered the summer points reduction festival on Hot Pepper, where if you make a reservation for a qualifying course at a participating restaurant, you can receive either 800 yen or 1,200 yen back in points. This restaurant is eligible for the 1,200 yen point back offer. I reserved the 4,300 yen standard course, but with the 1,200 yen point back, it effectively costs 3,100 yen. Even though the 4,300 yen course seemed expensive, when you explain that it's actually 3,100 yen, it doesn't seem so bad. I didn't really need the all-you-can-eat option, but you have to order a course to get the points back. However, it was nice to be able to freely order as much lettuce as I wanted, which I don't usually do. Overall, for all the food and drinks I had, 4,300 yen wasn't too bad. But it's definitely worth it only when you get the 1,200 yen point back. Thank you for the meal. Since the reduction festival lasts until the end of August, I might go back one more time.

I used it for a drinking party after work. It is a yakiniku restaurant on the street in Shinjuku's Omoide Yokocho. I used it at 19:30 on Saturday, and it was quite crowded with almost no vacant seats. The interior of the restaurant consists mainly of 4-person box seats, with a certain distance between other seats. Orders are made through a tablet placed at the table, which is quite convenient. We started with a toast with draft beer. Asahi Super Dry was well chilled, served in a huge 1-liter mug. It's a great deal for those who love draft beer. Since we planned to mainly have hormone dishes, we ordered the specialty black hormone, maruchou, and shimachou. The dishes were served relatively quickly, and the staff came over to check on us while we were grilling, giving advice on how to cook it deliciously. I love hormones, but I don't really know how to cook them... so I was really happy with this kind of service. The hormones were seasoned with a slightly strong miso sauce, and the sweet fat of the hormones and the rich sauce went really well together! The strong flavor makes the alcohol go down really smoothly. At some point, we wanted to eat chicken, so we ordered seseri and chicken thigh. Each piece was cut into an easy-to-eat size, with seseri having a unique texture and the chicken thigh being irresistibly juicy! After eating and drinking heartily for about 3 hours, it ended up being around 8000 yen per person, which was quite a high price, probably because we were mainly drinking alcohol... haha The meat, such as the hormone, was quite cost-effective, so I would like to use it again. Thank you for the meal!

I made a reservation online for Saturday at 7:30 PM and arrived at the restaurant. The restaurant is located next to the railroad tracks with a bright sign. I started with a draft beer, of course. I ordered the Mega Jockey, which is a 1-kilo volume for less than 1000 yen, making it a great deal. The famous black hormone is rich in fat and recommended to be dipped in miso sauce. The Shimacho and Marucho have a crunchy texture with fat coming out as you chew. As a break, I chose chicken thigh and seseri. The chicken thigh has a firm texture, and I personally recommend it with miso sauce. The seseri has a crunchy texture, and it is recommended to eat it with soy sauce and plenty of garlic. All the dishes were delicious, but I couldn't forget the black hormone, so I ordered it again to finish. The fat is irresistible, but it is high-quality fat, so it is not too heavy and satisfying. Above all, the manager and staff were wonderful. They quickly put out the flames and recommended the best timing to eat. They also recommended the best sauce and way to eat. Their guidance on cooking and timing was very helpful. The lively atmosphere in the restaurant was enjoyable, not too noisy, and I could enjoy delicious hormone comfortably. Overall, the taste was very good, the atmosphere was very good, the cost performance was good, and I would definitely go back. The combination of black hormone and Mega Jockey is devilishly good, so be careful not to drink too much. However, the hormone goes so well with alcohol that my friend and I each had three Mega Jockeys.

I regretted not finishing the recommended black horumon after I found out later. That day, I enjoyed various types of horumon such as pork toro, shimacho, liver, upper mino, kalbi, some refill kimchi, cholegi salad, addictive biman, and sanchu, while also eating vegetables. It is easy to enter even for solo diners early in the evening, so I am thinking of visiting alone next time.

This month, there is a 25% cashback promotion at Shinjuku using PayPay, and this restaurant is included in the promotion, so I came back again! I might come here two more times this month (lol). I'll post what I ate so I don't forget!

In the past, I didn't really like eating internal organ meats, but after turning 50, not only did my aversion disappear, I actually started to enjoy them. I tried using a PayPay coupon on Yahoo! Loco to make a reservation at this restaurant, and it turned out to be quite cheap. My friends love horumon (offal), but they don't know much about it, so I have been following the reviews of a super funky person for reference. According to that person, in terms of fat content, Marucho > Kurohoru > Shimacho > Geara, but all four have the same taste profile, so you can just order the one with the fat content you prefer. This was a very useful reference point. Kurohoru seemed to be the most popular at this restaurant, so I tried it first, and now I'm thinking of trying Shimacho and Geara next. The variety set allowed me to try a bit of everything, which was great. Even though I'm a beginner when it comes to horumon, I found it delicious. I will definitely be coming back!

I had the Passion Hormone Set Meal for 979 yen. It was before 12 noon on a weekday. I opened my mouth. I grilled it on a shichirin. It was a mix of hormones set meal. I enjoyed various parts such as heart, chicken tenderloin, pork cheek, striped throat, and black hormone (round throat). I grilled them in the order of heart, chicken tenderloin, pork cheek, striped throat, and round throat, considering the amount of fat. Controlling the rice was a bit difficult. I finished off the meal with round throat fat and soup. All the meats were prepared carefully and were enjoyable without any unpleasant taste. It seems like it would be enjoyable even in the evening. There are many capital-owned restaurants in this area as well. Dealing with rights and stuff seems troublesome, but I guess it's nothing special since it's just a rental.

I forgot to use the coupon for a free first drink when I made a reservation, so I don't think I got the discount haha. The aburi kalbi and regular kalbi were delicious. I thought it was quite cheap but then it ended up being 9,000 yen for two people, so I thought it was unexpectedly expensive, but oh well, it was good.

I revisited after a long time and surprisingly found that the hormone (offal) was delicious, so I visited again♪ The management of draft beer is good, with one glass priced at 290 yen, which is great. Additionally, I got a free shochu highball with a coupon♪ - Hana Hana (390): The flavor of the meat spreads well with a good texture - recommended - Shiro (190): Not as good as the black hormone - Hatamoto (390): Crunchy texture - recommended - Fuwa (190): Fluffy and light - recommended - Draft beer (290): Well-chilled and managed well - recommended - Lemon sour (free) *Presented a coupon from Tabelog - well-chilled I tried Hana Hana for the first time, attracted by the name, and it was delicious, like Kashira. I look forward to trying new parts in this enjoyable hormone shop. Thank you for the meal.

I visited a yakiniku restaurant in Omoidasu Yokocho, which seemed to focus on hormone dishes and was popular for lunch. As expected, it was full during the lunch rush. I wanted to try a variety of dishes, so I ordered recommended hormone and thick-cut beef tongue. The restaurant had good value for money and a friendly atmosphere. Thank you for the meal.

I entered the restaurant "Passion Hormone" at 11:30, which specializes in charcoal-grilled dishes. I had visited their previous location in Sugamo before, but it seems like that store has closed down. I ordered the following dishes: Fluffy (190), Heart (290), Black Hormone (390) - black-haired Japanese beef intestines, Tongue (390), and Amber Time (390). I was the first customer, but the environment was good for serving draft beer. I had a Super Dry draft beer (290) and a Lemon Sour (free with a coupon from Tabelog). This was my first time visiting the store in Omoide Yokocho in 7-8 years, and I felt that the quality of the meat has improved. Especially the Fluffy and Tongue dishes were delicious. The Black Hormone dish caused a little fire on the charcoal grill, but I could taste the savory richness of the black-haired Japanese beef. Thank you for the meal.

I have used the restaurant called "Passion Hormone" several times, but this time I visited the Omoide Yokocho branch for the first time. We ended up in Shinjuku and decided to wander around the city, which led us to Omoide Yokocho. There is something about the atmosphere here that makes you feel like drinking, even if you weren't in the mood for hormone (offal) dishes. Despite not really feeling like eating hormone, a friend recommended this place so we decided to give it a try. The restaurant had a casual pub-like vibe with a hint of Asian influence. We were seated at a table and ordered beer first, which is always a must. There was a wide variety of hormone and meat options to choose from. We ended up ordering too much meat because we couldn't resist trying different kinds. The prices were reasonable and it was easy to use, making it a satisfying experience. It would be a good place for a quick drink.

It's November 1st, but on this day I had some errands in Shinjuku early in the morning, so I was wandering around the area near Nishi-Shinjuku. Surprisingly, even though it's November, the temperature was... hot. I saw some people wearing short sleeves, so I also put my jacket in my bag and rolled up the sleeves of my thin shirt. While walking around the west exit of Shinjuku Station, I came across a rugby official shop and decided to take a look. They had some items like this, so I took a photo. They also had the national team uniforms, but they were all sold out. Personally, I wanted the black jersey that the Japan national team players wear before changing into their uniforms. It has "Japan" written on the back, but unfortunately, it wasn't available for sale. After that, I walked around the area known as "Shinjuku Omoide Yokocho," a small alley filled with nostalgic izakayas. It's full of Showa era vibes, but recently there have been many foreign tourists taking lots of photos, especially during the World Cup season. In one corner of this nostalgic alley, there was a completely different horumon (offal) restaurant, so I decided to stop by. The restaurant's name is "Shinjuku Omoide Yokocho Sakaba Jounetsu Horumon." I was feeling thirsty, so I ordered a beer and some appetizers like a kimchi assortment for ¥490, and sakura yukke for ¥890. Then, I decided to order a set with various cuts of meat for ¥1,990. Once the charcoal grill arrived, I started by grilling the thickly sliced tongue, which was tender and flavorful. Then, I grilled the other cuts of meat one by one, taking my time. There was a special type of horumon called "kurohoru" (black horumon) which was made from the small intestines of rare black wagyu beef. It was tender and delicious, a must-try for horumon lovers. After finishing the lean cuts, I decided to try the horumon pot for ¥790, which had a different mix of meats each day. I grilled and enjoyed it with some vegetables, which were also tasty when grilled. I drank plenty of beer but only had a light meal of meat before leaving the restaurant. The restaurant is located in Shinjuku, just a 5-minute walk from JR Shinjuku Station West Exit or a 1-minute walk from Toei Oedo Line Shinjuku Nishiguchi Station. It's a modern restaurant in the nostalgic alley of Shinjuku Omoide Yokocho, known for its charcoal-grilled meats. It's a good place for those who want to enjoy a hearty horumon meal. Just be careful as the smell of smoke can stick to your clothes due to the charcoal grills.

The restaurant seems to have good value for money, but the serving size is quite small so if you keep adding on with the touchscreen, it ends up being not much different from other places. The taste is good, and the famous black pork is also great, so I keep coming back! First of all, the beer is cheap! (280 yen excluding tax) And the shochu is cheap! (180 yen excluding tax) The garlic foil grilled dish is also cheap! (180 yen excluding tax) I ordered quite a lot and had some drinks, so I ended up spending over 3000 yen today (sweat). If you add the restaurant on Line as a friend, you get extra services for menu items around 700 yen, so there is a sense of value in that!

Lunch barbecue. Cheap and delicious. I don't have many opportunities to eat out during weekdays, so it's exciting. I can't drink during work, but I can go during the day on my day off. Alcohol is also cheap, so I feel like I can drink a lot. I'll definitely visit again when I pass by the area.

Three of us girls had a great time at this yakiniku restaurant. It's hard to find people to eat yakiniku with, so our group is precious. The restaurant is lively and located in a side street. It's spacious and comfortable, with a wide variety of affordable menu items that are fun to browse through. Everything we tried was delicious, but we were especially impressed by the tender harami (skirt steak). It was so soft and tasty that we ordered seconds! The chige soup was also delicious. We chatted and grilled our food, but since it was Friday, we left after two hours. We left feeling completely satisfied and full. Thank you for the meal.

I arrived in Shinjuku and happened to find this restaurant. I wanted to eat yakiniku, so today was my first time trying it. I didn't really understand the menu, but I ordered something like a lean meat set. Everything was tender and good, but I didn't know how to cook it properly and ended up eating it almost raw. The most delicious were the black horumon and harami. It was just the right amount for one person. I haven't had yakiniku in over two years, so it felt good to move my jaw a lot. The staff were helpful in guiding a beginner like me, which was nice. It was a touch panel system. Horumon is really good. I didn't quite understand, but it was cheap. Maybe it's imported. Thank you for the meal!

I have eaten too much at all-you-can-eat restaurants and have turned off many potential encounters with men. I ordered the special course and all-you-can-drink option. Two of us ate 29 servings. I had two bowls of rice and drank four glasses of alcohol. I tried various dishes, but personally, I really enjoyed the black horumon (black beef hormone) and the tender harami. The black horumon had a similar texture to shima-cho (striped intestines) with more fat. If you like shima-cho or maru-cho (white beef intestine), you will like it. I also tried geara, which was similar to shima-cho. In terms of fat content, maru-cho > black horumon > shima-cho > geara. They all have the same taste, so just order based on your desired fat content. I usually prefer kalbi over harami, but the harami at this restaurant was overwhelmingly delicious. It was tender. Although I like kalbi, I didn't get too excited about the ones here. There was aburi kalbi and geta kalbi, and I preferred the geta kalbi. Also, you can only have two thick slices of tongue per person, and it was pretty good. Wow, it was so much fun to try various types of horumon. The "cori cori" meat was truly mysterious and crunchy. The appearance of the senmai was grey and scary, and the texture was also rough. It lives up to its appearance. The doughnuts had a lot of cartilage, providing a crunchy texture. It may not fill you up, but it's a good snack. Ah, it was so much fun!