I took a leisurely stroll through the depachika (basement food floor) of Seibu Ikebukuro after a long time, and I found Matsukura Potato next to Don Quijote Mini One. There was a new item called "Satsuma de Gwasu" that I hadn't seen before, so I decided to buy it. It was part of a weekend-only outing set for 540 yen, which included 5 "Satsuma de Gwasu" sticks, 6 grilled sweet potato mochi, 2 sweet potato desserts, and 2 baked cheesecakes with sweet potatoes - all things I had never tried before. Of course, I also ordered the classic sweet potato, a large 300g portion for 777 yen. We enjoyed them with my family after dinner, and the smooth deliciousness of the sweet potato was different from the grilled sweet potato - it was fragrant and delicious, especially when warmed in the microwave during winter. The outing set, which I tried for the first time, included classic items from Matsukura such as Potekoro, Busera, Temari Potato, and Potemaro. Unlike those, the "Satsuma de Gwasu" had a subtle sweetness with the prominent flavor of Satsuma sweet potatoes, and my family thought it was a taste they could enjoy forever. The "Satsuma de Gwasu" had a crispy dough with sesame seeds, reminiscent of sweet potatoes with a light seasoning that was delicious. We also enjoyed the sweet potato dessert and the baked cheesecake with sweet potatoes. Thank you for the meal, Matsukura Potato, I used to buy from you quite often, but I will definitely be back again.

<Revisit> I received a souvenir from an acquaintance who knows my preferences, and I was surprised by its size. This sweet potato dish can be eaten with the skin, which is smooth and just the right amount of sweetness. The signature of "Matsuzo Potato" sweet potato is using the skin of the sweet potato as a container. The dish is prepared with egg yolk, milk, sugar, and butter, then piled high into the sweet potato skin. The instruction is to bake it until it turns a crispy fox-like color, following the teachings of Inoue Matsuzo.

It was affordable and enjoyable to experience Satsuma. That was the impression I got. In the depachika of Seibu Ikebukuro, there is a lineup including Maison Kayser, Donq, and Mini One. I have tried the items from this store several times before, but this is the first time I have purchased them myself. The "baked sweet potato mochi" (180 yen/100g excluding tax) is something I have eaten a few times before, and I really enjoy the taste and texture of the sweet potato. It's just about the texture, but it reminds me of the time when I was moved by the appearance of pon de ring at Mister Donut. I casually like it. The "Satsuma de Gowa-su" (170 yen/100g excluding tax) might also become addictive. It is in stick form, with a bread-like texture and a hint of sweet potato flavor. The black sesame and sweet coating also remind me of sweet potato fries. It's quite delicious, and I could eat as many as I want. I think this store is quite cheap for authentic sweet potato snacks. Thank you for the meal. The receipt shows the store name as "Satsuma de Gowa-su." In the actual store, both "Matsukura Potato" and "Satsuma de Gowa-su" are written. (By Kyonatsu Shuukuu, 1/15/2023) (56 reviews/3.09)

When I went to Ikebukuro for some errands, I visited a shop on the basement floor of Seibu Ikebukuro without even knowing the name of the shop (lol). When I searched online, I found out that it was a shop established by Mr. Doi Matsukura, a confectionery craftsman from Donq, who carefully selects ingredients and bakes each item with dedication and love, following the teachings of the pastry chef to bring out the best flavors of the ingredients. The tradition has been upheld for over half a century. When I arrived at the shop in the evening, the glass showcase was empty (lol). Since I'm not a big fan of sweet potatoes, I bought all the small-sized items available for takeout, including Brasse, Potemaro, Potecoro, and Temari Potato. I tried Brasse, which was like slices of sweet potatoes, with a simple and rustic flavor, a moderate sweetness, and a slightly bitter taste from the skin. Potemaro, made with cream, had a smooth sweetness and texture that would appeal to women. With autumn approaching, sweet potatoes will become even more delicious, and I felt like trying more if I have the chance in the future! Today's takeout was a delightful experience~

<Revisited> One of the shops I always want to visit when I come to Ikebukuro is a Donq affiliated store. On this day, they only had their classic sweet potato available as the other items were sold out. The Sweet Potato with Skin is priced at 313 yen (260 yen per 100g including tax). "Matsumura Potato" sweet potato is characterized by using the sweet potato skin as a container. The flavor is adjusted with egg yolk, milk, sugar, and butter, then piled high onto the sweet potato skin. The instruction is to "bake it until it turns a crispy fox-like color," following the teachings of Inoue Matsumura. It was delicious as always, even after not having it for a long time. I would like to try warming it up next time.

Ikebukuro Seibu store ⇒ "http://kouji328.blog59.fc2.com/blog-entry-4613.html" A package arrived for my wife from a mommy friend when we lived in Nerima. Inside was a surprise bag with some of her favorite things. She opened it eagerly, and my wife let out a loud scream. Curious, I wondered what it was, and she thrust a white paper bag in front of my nose saying, "It's Satsuma potato!" She was thrilled and excited. Apparently, she had asked in advance if they could include it, and she was overjoyed when she received it. She said that "Matsukura Potato" can be found in a few places other than Ikebukuro, but "Satsuma de Gowasu" is only sold in Ikebukuro. I'm not sure about the truth, but when I searched online, the only reference I found was from over a decade ago at the Donq Akita Seibu store. It seems that it is only sold in Ikebukuro West. By the way, "Matsukura Potato" is a brand under the Bakery DONQ group, similar to "Joan." Established in 1949, it was created by Matsukura Inoue, the chief pastry chef at the Imperial Hotel. The philosophy of Matsukura Inoue, who was the head pastry chef at the Imperial Hotel, was to select high-quality ingredients and create delicious sweets that bring out the characteristics of the ingredients. The advice of the renowned pastry chef to bake it to a crispy golden brown has been followed for over half a century. Now, onto the "Satsuma de Gowasu." Checking past blog posts, it has been 12 years since I last had it! In 2008, it was sold at 100g for 130 yen, but according to online reviews, it is now 170 yen per 100g as of 2021. When you actually hold it, you feel like it's worth more than 1,000 yen, but with 5-6 pieces per 100g, the amount received this time is equivalent to about 500 yen for 250g. The gratitude is definitely worth more than 2,000 yen. It was sent from Tokyo, so it couldn't be helped, but it was a bit moist, so I had to put it in the oven. It got too hot and burnt, but it was still soft when I held it. The crispy texture was quite weak, but that was secondary once I tasted it. Was it always this sweet with so much honey? (Of course, not overly sweet) Despite being moist, you can still feel the Danish pastry texture, with a rich Satsuma sweet potato flavor! The black sesame accent also adds to the flavor, making you smile unintentionally. Even without heating it in the oven, it is delicious! The satisfaction at this price! It's completely incomprehensible why they don't sell it outside of Ikebukuro West. "Satsuma de Gowasu," still the best cost performance! For those who haven't tried it yet, be sure to do so! 82 points.

Every time I passed by the store, I was curious about the sweet potato. The size was impressive! When I finally bought one and held it in my hand, I was surprised all over again. This day, it seemed like all the sweet potatoes were relatively large. I asked for the smallest one, but it was over 220g. It was quite a volume for one person to eat! It seemed perfect for dessert to share with 2-3 people. I tried eating the skin too, but some people might not like it. The main part was moist and had a good texture, not overly sweet, and easy to eat. It was a delicious sweet potato.

I visited Matsukura Potato located in the Seibu Department Store B1 at Ikebukuro Station. I was craving their sweet potato. It's like a refined version of baked sweet potato, with a moist texture when heated in the microwave. One piece is quite filling, and you can enjoy the sweet potato fully. The skin serves as a plate, although it's tough to eat compared to baked sweet potato. Despite that, it's delicious and I found myself eating it all. I left feeling satisfied and full from the delicious sweet potato. Thank you for the meal.

Sweet potato season is here, so I couldn't help but buy this bread. It has a chewy texture with sweet baked sweet potato filling. The aroma of black sesame lingers. It's sold in packs starting from 100 grams, around 6-7 pieces. I eat them quickly, so I'll have to buy more next time.

I went to the Seibu department store in Ikebukuro to buy some souvenirs for my family. I found a reasonable set for 500 yen at the basement floor and decided to buy it. It was delicious when toasted in the toaster. Especially, the cheesecake-like one in the bottom right of the photo was a hit with my family. Thank you for the meal!

I'm running out of sweet potatoes and I love sweet potatoes, especially baked sweet potatoes. I hardly cook, but the one thing I do is make miso soup once a week and steam sweet potatoes for salad. I haven't eaten any sweet potatoes for the past four days and I'm starting to run out of them. I was in Ikebukuro Seibu on this day, so I bought a collaboration between Matsukura and DONQ. It's convenient to carry around and the bite-sized portions are great. The sweet dessert has a moist and firm texture, similar to castella, and it tastes delicious with sweet potatoes. The cheesecake tastes like cheesecake, but the slightly rough texture is from the sweet potatoes. It's a chewy, sesame-filled dessert similar to a Brazilian cheese bread. There are occasional sweet potato chunks. In the end, it's not overly sweet, but if you're looking for something a little sweet potato-like, this is a good choice.

I'm concerned about carbohydrates so I don't put them in my cooking, but I still end up buying sweets. I really wanted to eat Matsukura Potato from the Donq Group, a sweet potato dessert that my father often brought back as a souvenir. The price is 238 yen per 100g, but the sizes are uneven so it's hard to estimate. I asked for the smallest one due to calorie concerns, but the staff put in a random one saying they are all the same. I bought four for my family and hoped it would be 800 yen, but it turned out to be 1400 yen. I was shocked, but convinced myself that it includes tax. I secretly took the smallest one and wrapped it in foil. I couldn't resist and took a bit from the heaviest one to stick onto mine. I hope no one notices. This is how I eat it: I peel off the skin and scoop out any sweet potato sticking to it. The skin part is not sweet or bitter, just not great, but I have to eat it. Then I eat the remaining parts, savoring the unique taste. It's like eating a gold nugget. Then I slowly eat the parts I like with a fork, enjoying the rich flavor. I always end up wanting more. I should have taken a bigger one. Thank you for the meal.

It's a blog mostly about eating, but I also exercise regularly! Just got back from the gym⭐️⭐️⭐️ Yesterday, I found Matsukura Potato at the Seibu Ikebukuro department store basement. So many sweet potato sweets❤️ It feels like it's been a while since I last saw Matsukura Potato. I tried Potekoro and Potemaro. The names are so cute❤️ Potekoro had a natural sweet potato flavor and was delicious! Creamy❤️ Potemaro with sesame was even better❤️ Both were so tasty! I wonder if they used different types of sweet potatoes? The flavor was rich and delicious!❤️ The shop is located in the underground passage of Seibu Ikebukuro main store.

During the New Year's holiday, instead of "kurikinton" (sweet chestnut paste), I purchased the Matsukura Potato Sweet Potato that I had been curious about for a while. It is a sweet potato made using the skin of sweet potatoes as a plate. Unlike other sweets, the price is determined by the weight in grams, which is a unique feature. I warmed it up in the microwave before eating. The sweet potato has a sticky texture, a moderate sweetness of sweet potatoes, and the aroma of butter. The crispy browned top also adds a nice accent to the flavor. You can also taste the difference in texture between the sweet potato and the skin of the sweet potato, which is very nice. It is very satisfying with a generous portion.

Yokohama Sogo Valentine event Sweet Potato ◎◎ Pote Maro ◎◎

The snack was quite substantial.

Irresistible for taro lovers.

[Visit on 2016.07.15] Location: This shop is located in the basement of Seibu department store directly connected to Ikebukuro station. I visited around 8 PM on a Friday. Lately, it has become a habit for me to stop by Seibu's basement on weekends, but it wasn't as crowded as usual on this day. I was mainly looking at side dishes and snacks, but I happened to come across this shop with delicious-looking sweets. There were various products made with sweet potatoes, but I decided to buy the Red Kirara Tart for 270 yen. Since the expiration date was the next day, I chilled it and enjoyed it the following day. When I tried it, it tasted like a Western confectionery with a tart similar to Mont Blanc, and the sweet potato flavor was subtly present and not overpowering. It was surprisingly delicious. I would definitely like to try other products next time. Thank you for the meal.

This shop is part of the Donq series of bread and is a specialty store for sweet potato treats. It was founded in 1949 by Matsukura Inoue, who was the head confectioner at Donq. They offer sweet potato treats that highlight the natural flavor and aroma of the sweet potato. They have individually priced items like cakes, as well as items sold by weight. I chose the Potato Apple Pie, which is easy to snack on. I bought 5 pieces for 315 yen. At first, I was unsure if I needed to order by weight, but the staff informed me that I could order by the number of pieces, which was helpful. The Potato Apple Pie I had at home had a crispy pie crust with a moist filling. The pie crust was quite crispy, so I thought it might be dry, but the sweet potato and apple filling was just moist enough. It reminded me of Laputa's Potato Apple Pie, but this one was also convenient to eat on the go. ^^