I had some business in Otemachi early in the morning, so I decided to take on the butter cake challenge while I was there. When I arrived 30 minutes before the store opened, there were already 10 people in line. I endured the freezing cold weather and waited in line for 20 minutes. I received a ticket and was relieved to know that I would be able to get the cake. When I looked back, there were another 15 people lined up behind me. Aside from a whole cake, I also bought some slices of cake to taste test. The butter milk cake, especially the Miserable one, had a great melt-in-your-mouth texture and was delicious. Despite being open for over 10 years, this butter cake is still very popular and hard to get.

Located in Tokyo Marunouchi Brick Square, this shop offers sweets made with the famous Echire butter. I stopped by on a sunny weekday during a walk. The area was bustling with people working nearby and foreign tourists. I bought a Financier for ¥340 and a Madeleine for ¥340. The buttery flavor is unmistakable! It melts in your mouth and spreads happiness. The eco bags are cute, and I plan to get one someday. I hope to try their coveted Echire butter cake one day. It was delicious. Thank you for the meal.

I visited the popular French patisserie, Echire Maison Du Beurre, located in Yurakucho. They are famous for their Echire butter. On the day of my visit, most items were sold out, so I purchased the Brioche du Poitou. It was a large cookie, perfect for four people, with a wonderful buttery aroma. It was a traditional French pastry that was delicious. I look forward to trying other items on my next visit. Thank you for the meal!

The space was smaller than I expected. When I stopped by in the evening, the canned sablé cookies were sold out. I ended up buying two madeleines and two financiers, which were packed in the showcase. I was also tempted by the tote bag, but this time I only bought sweets. The paper bag they gave me was cute. The taste was just "okay" despite my expectations. Next time, I want to try something like a cream puff from another store. It seems that the available products vary slightly depending on the store.

"Échiré" is the world's first specialty store for French A.O.P certified fermented butter. Their signature item, Gâteau Échiré Nature, is a super popular product that often sells out by the morning despite having a limit on the number of pieces per customer. In addition to this, they offer other products like Sablé, Madeleine, Financier, and Viennoiserie, all made with luxurious Échiré butter. During weekdays at lunchtime, the store usually has around 6-7 customers. Since they do not offer online shopping, many people come from afar to purchase their products. One of their items, the Croissant Échiré with 50% butter and no salt, costs 572 yen. This ultimate croissant features Échiré butter as its main ingredient, giving it a creamy texture and rich aroma. The croissant looks dark on the outside but is surprisingly light and fluffy on the inside, with a subtle buttery flavor that is not too heavy. It is a delicious treat that is perfect for indulging in once in a while."

In 2010 (about a year after it opened), I used to visit this restaurant often, but had not been there in a while. I felt a bit regretful about not collecting the stamps for the hundred famous shops, so I decided to stop by. It's not so bad to revisit a restaurant for this purpose if it's not too far or if I don't dislike it, but there are many cases where I find it difficult - either the restaurant is too far, I don't like it, or I don't feel like eating there anymore. I don't even have photos of some places from the past 2-3 years. I could just stop collecting stamps, but it's not that easy. There used to be long lines when the restaurant first opened, but now there was only one customer ahead of me. However, there still seems to be a limit of 10 madeleines per person. The prices for croissants are around 500 yen, and while the prices for expensive bread and pastries have increased, they are not as outrageously expensive as before. - Pain au Chocolat (Chocolate Croissant) 480 yen: Made with Échiré fermented butter, with three French chocolate batons inside. The chocolate is rich, but the croissant dough is average. - Madeleine Échiré 340 yen: Lemon-scented with a strong buttery aftertaste. This one is delicious, I think. Sorry for the brief comments, but it's tasty. Good butter from France and Italy is readily available in Japan now, including fermented butter, which was not as popular when Échiré first arrived in Japan. The chic packaging of Échiré used to make it special, but now... In recent years, freshly baked financiers have been popular, and there are other delicious options available as well. The constant queues that used to be there have disappeared, maybe for these reasons. In my personal opinion, I don't think it was good for their branding to have outlets in department stores. Some of the products there are outsourced, and the exclusivity of having to come to this location in Marunouchi to buy their products was important. I have bought their cakes in the past, but honestly, I was not very impressed, so I didn't buy any this time. They have a cake similar to Cattleya, priced at almost 1,000 yen per slice, which caught my eye, but it's still expensive. Retracting my previous statement!

The financiers from this takeout place cost around 400 yen each. They can last for about 3 days at room temperature. I reheated them in the toaster and the buttery flavor returned, making them slightly crispy on the outside and soft on the inside. They were delicious! I understand why they sell out quickly.

I stopped by solo on my day off. Located about a 10-minute walk from Tokyo Station, this Western confectionery shop is located in Brick Square along Nakadori Street. It is the world's first specialty shop for Échiré butter. The shop has won the Sweets Top 100 award from '18 to '23. I arrived around 1:30 PM on a Saturday. There were 5 customers ahead of me. I also noticed some inbound travelers pulling suitcases. The shop was filled with the lovely scent of Échiré butter. While tempted by the financiers and madeleines made with Échiré butter, I purchased a piece of the Caké au Beurre Échiré, which can only be bought at limited stores. The next morning, I tried it. When I opened it, a rich buttery aroma filled the air. With one bite, the outside was crispy and crunchy, while the inside was moist and chewy. After the nutty flavor, the rich taste of Échiré butter flooded in. A butter cake with a refined taste. It would make a great gift for a private party, especially when paired with the stylish gift bag. Or maybe someone will bring it as a gift someday. Thank you for the delicious meal. I will come back again.

I received freshly baked pastries made with Échiré butter from a friend. My face couldn't help but smile. There were cute shell-shaped madeleines and cozy financiers. The rich aroma of Échiré butter and the flavorful almond powder came through directly, making me grin. You can enjoy the fun of the texture changing even the next day. Thank you very much.

Croissant Echire with salt 573 yen Echire Grasspool 594 yen Financier Echire 368 yen I bought things that I have never seen in Echire in Osaka! The ice cream had a buttery and dairy-like aroma, with bits of butter mixed in. The croissant, with half of its ingredients being Echire butter, had a strong buttery flavor with the salt adding a nice accent. It was very delicious!

The Financier and Madeleine were exceptional!! They were completely different from anything I've had before. The outside was crispy and the inside was really fluffy. They were still moist and delicious the next day, but they were so delicious that I ended up eating them all on the same day. I want to go buy them again. The small bags were also cute.

One of the sweets that customers will be pleased with is sablé if you prefer something with a longer shelf life. If you don't mind, then definitely go for financiers. If you happen to come across butter cake, it will cost 6000 yen, but I recommend buying it for home use.

The trigger for knowing this place was when it was introduced on TV as a must-try popular butter cake in the morning. I wanted to go there, wondering where it was. Shortly after, I happened to discover it while on my way to an art museum. I was delighted to find it unexpectedly. I had planned to research and visit it soon, but I came across it by chance first. Although it is no longer available, when Henri Charpentier offered freshly baked financiers at the opening of Shinjuku Takashimaya, I always bought them whenever I had a reason to go there. Sometimes I even went there just for that purpose. I love financiers, and if they are available, I cannot resist buying them. This place's financiers are one of my favorites, with the perfect sweetness and buttery flavor that I love. At first, I didn't quite appreciate the butter cake when I received it, but this time I bought it on a whim. I indulged in the exquisite and elegant buttery flavor that melts smoothly without any hint of sharpness, leaving me breathless. I enjoyed a relaxing tea time at home with Mariage Frères' Himalayan Peach tea. Their guimauve (marshmallow) is also very delicious. The small caramel bites are tasty, and I always buy them if they are available. I was surprised to see caramel in a jar, and although I think jarred caramel is also delicious, I didn't end up buying it this time. The galette is also very delicious and reliable.

FM Panie 5P (around 1800 yen). There was no line outside. The rich aroma of butter entices your appetite even before you take a bite. The simple sweetness enhances the deliciousness. The texture is not as crispy as expected from the nice brown color, but surprisingly soft and just right. I would definitely like to visit again.

Visited on Thursday around 2pm. Originally came to buy bread at Robuchon, but there was no line at the usually crowded shop on weekdays, so decided to stop by. Although you can now buy it in various places like Yokohama and Nagoya, this shop still has a long line. Many items were sold out at this time, so I went with the classic. Sablé Echiré in a can (white) for 3,672 yen. It's basically a cookie. It's a bit pricey at around 300 yen per piece for a pack of 12, but each piece is large. Honestly, the taste is just a buttery cookie, but it's subtly delicious. Now that you can buy it in various places, I recommend purchasing it from another shop if possible.

Caramel ice cream is so delicious! As a caramel lover, this is a must-have. I want to eat it even in winter, and adding nuts sounds delicious too. Raisins are a bit more expensive than other flavors, but they are full of chunks and taste milky and delicious. However, the caramel was just too good.

◆At the time of the visit, the information on Tabelog was 3.84 out of 5, with a ranking among the top 100 restaurants in 2023-2022, 2020, 2018, and 2017.◆About the RestaurantThis shop offers elegant pastries made with high-quality butter and is extremely popular nationwide.◆ImpressionsI received it as a souvenir from Tokyo, and no matter how many times I eat it, it is incredibly delicious. Highly recommended.◆Items Received (Desserts Only)✔︎✔︎✔︎Cookies◆Notes◆Please note that the Michelin Guide and the top 100 restaurants list may contain information from past years. Prices include tax.⭐️Rating Criteria⭐️3 or below: Satisfactory for one visit⭐️3.5: Good, somewhat recommended⭐️4: Very delicious, highly recommended (would recommend to friends)⭐️4.5: Exceptional/Will revisit/Highly recommended (confidently recommend to food enthusiasts)⭐️5: Exceptional/Will visit for a lifetime/Highly, highly recommended (recommend to all)◆About MeI visit approximately 700 restaurants nationwide each year, mainly in Aichi, Tokyo, Osaka, Kyoto, and Fukuoka. I explore various restaurants while I am young and aim to discover places that I would like to visit for a lifetime and revisit. I have visited over 5000 restaurants in total.◆I review with the hope that my followers can enjoy delicious meals at the restaurants they visit. I prioritize satisfaction in relation to the amount paid.◆I value the trustworthiness and objectivity of the content I provide, and I strive to include meal prices as a general rule.◆To the restaurant owners, thank you for providing opportunities to enjoy delicious food and memorable experiences in the midst of the challenging environment of COVID-19 and rising food prices.

There is a shop located about 5 minutes from Tokyo Station. On weekdays, it is in the Marunouchi office district, but on weekends, the atmosphere changes completely. It used to be quite quiet on weekends, but with successful development and promotion, many famous shops have opened, making it a popular area like Shinjuku, Shibuya, and Ginza. The shop is located in a corner of the Marunouchi area, and it is always crowded with people coming in. I ordered the Financier for 368 yen and the Madeleine for 368 yen, both of which seem to be popular items. When I put them in my mouth, a sweet buttery aroma fills my nose. The fluffy texture and pleasant aftertaste are distinctive. They have just the right amount of moisture, making them deliciously moist. I would definitely want to buy them again when I'm nearby.

Work near Tokyo Station. I finished around lunchtime, so I decided to visit a shop I had been wanting to go to. I first went to this shop. I have been here a few times before, but it had been a while since my last visit. There was still a line of about 10 people, showing that it is still a popular shop. A staff member was at the entrance, calling out for people to enter at the right timing. Even while waiting in line, you could smell the good scent of butter. After waiting for a while, I entered the shop. I purchased the "Madeleine" and the "Financier," which I had never bought before. The surface of the Madeleine was crispy, and the Financier was moist. Both had the delicious buttery flavor of "Isigny."

On a Sunday morning around 10:30, I stumbled upon this place while walking along Marunouchi Nakadori. There were about 5 people in line, so I waited for about 10 minutes to get a takeout of their Croissant 50% Doulcelle with salt for 572 yen. I sat outside in a small courtyard at Annex to eat it, and wow, the butter just oozed out and it was incredibly delicious! It was a real shock how tasty it was! I will definitely come back to eat here again. Thank you for the meal!

I was surprised by the 600 yen ice cream, but I thought it might be because it uses a lot of Echire butter. ① It was a normal Boule ice cream with small butter pieces in it. Despite being butter, it was light. ② Among the four flavors, it had the highest calorie content. ③ Lemon peel with a light taste. ④ Raisin! Priced at 756 yen! Oh... I liked the normal Boule the best! Thank you for the meal.